Shameless Plug

Halloween pinups for St. Jude



This October, thousands of retail locations across the country will unite to help fight childhood cancer through the 16th annual St. Jude Halloween Promotion sponsored by Coors Brewing Company and benefiting St. Jude Children's Research Hospital.During the month-long promotion, employees at the participating establishments will ask patrons to make a $1 donation to St. Jude to join in the fight against catastrophic childhood diseases. In return for the contribution, the donors will have the opportunity to write their names on pumpkin-themed pinups which will be displayed in each location through Halloween.
Coors Brewing Company adopted the St. Jude Halloween Program as its official Halloween project in 1992. Since then, the program has raised more than $33 million for St. Jude. In 2006 alone, more than 330 distributors and 150 independent retail locations participated in the program and raised more than $3.8 million.
How companies can helpYour organization can participate in this promotion by joining our corporate partners and
selling pinups at your location. This easy-to-implement fundraiser can be tailored to fit your company’s needs. A partnership with St. Jude offers many benefits for your company, including:

• Excellent media exposure
  
• Ability to impact sales
  
• Increased brand awareness and account visibility
  
• Increased employee morale
  
• Opportunity to build a profitable relationship with a world-renowned cancer research center dedicated to children and known internationally for its research and treatment success.
  

If you are a retailer interested in hosting the promotion, simply call 1-800-877-5833 or use our online form to request more information. Or, you can e-mail us at halloween@stjude.org.

Here is a profound poem my son Christopher wrote. As many of you know, he has been a patient at St. Jude's for almost 16 years now. We only go back for check-ups these days. He's completly healed! He wrote this poem when he was 9. It makes me cry every time I read it.

I am a fierce dinosaur.

I wonder if I have a friend.

I hear cries of others like me.

I see others like me.

I want to be strong.

I am a fierce dinosaur.

I pretend that I have a home.

I feel happy.

I touch things like meat.

I worry that I will die.

I cry if I bite my tail.

I am a fierce dinosaur.

I understand what it feels like to be a dinosaur.

I dream that I am the strongest dinosaur.

I try to be the biggest dinosaur.

I hope I live.

I am a fierce dinosaur.

~Christopher~